Style – Lavanshi Handicrafts – Wholesaler & Manufacturer Jaipur – CMT Arts Pvt. Ltd.

Amazon India signs MoU with UP govt to promote crafts

Lavanshi Arts — Wed, 01 Jan 2014 16:47:44 +0000

Amazon India has signed a memorandum of understanding (MoU) with the government of Uttar Pradesh to support MSME entrepreneurs across nine districts as a part of the government’s One District One Product (ODOP) scheme. The e-commerce giant has now become the preferred online partner for the promotion of the state’s original and genuine art and crafts. Amazon India through its Kala Haat Program will help traditional industries, synonymous with respective districts of the state, leverage e-commerce to scale and access the Indian national market. Under the programme, a wide range of benefits will be offered to 300 MSME sellers registered the ODOP scheme. Amazon will provide these entrepreneurs training, account management guidance, marketing tools and world-class infrastructure of storage and delivery network to aid their progress through online selling. From Banarasi silk saris, to carpets from Bhadohi, Lucknowi Chikankari to leather goods from Kanpur, and leather footwear from Agra, from locks from Aligarh and brassware from Moradabad, to sports goods from Meerut and wooden products from Saharanpur, all of these will get access to a much broader customer base through the Amazon.in marketplace. Amazon India will connect these MSMEs to buyers across the country and get them to benefit from India’s booming digital economy. Through its ‘Kala Haat Program’ Amazon.in has been introducing lakhs of weavers, artisans and craftspeople across various clusters in India to digital commerce; hand-holding them with technology enablement and guidance through their online journey. Under the ODOP scheme, the state government has identified one product in each district of the state with a comparative manufacturing advantage. Weavers, craftspeople as well as marketing cooperatives enrolled under the scheme will receive fiscal support, easier access to continued credit facilities, as well as branding and marketing support to scale greater heights. With the option of selling products online through Amazon.in, rural artisans in UP will be able to cater to a wide spectrum of customers, get the best value for their unique products and grow their business in a short span of time. “The MSME sector accounts for almost 60 per cent of the total industrial output in Uttar Pradesh and has over 4.4 million units at present. These enterprises not only play an indispensable role in providing large scale employment opportunities at lower capital cost, but also help in industrialization of rural areas. As we aim to give impetus to local artisans under ODOP scheme, we are happy to associate with Amazon India to support the digital journey for these artisans, expand their reach and boost employment for the sector. This venture into the e-commerce space will truly take authentic, hand-crafted ‘Make in India’ offerings from the state to a worldwide scale and we look forward to providing our support to Amazon in this journey,” Bhuvnesh Kumar, IAS, secretary, department of MSME & export promotion, UP, said. “Indian artisans and their products have always been tremendously popular and in demand but the biggest challenge for these artisans is to scale up and reach out to the larger Indian as well as global audiences. We are delighted to partner with the artisan communities to bring these products of heritage arts to a vast range of customers. Enabling more and more weavers and artisans to leverage the enormous opportunities of Amazon.in marketplace strongly validates our vision to transform how India buys and sells. With the aim to boost the economic development of the weavers and artisans in the state, we are quite confident that this integration will give a huge thrust to the promotion of various authentic and unique arts & crafts of Uttar Pradesh not only in India but all over the world,” said Gopal Pillai, director & GM, Seller Services, Amazon India. (RR) News Source :- https://www.fibre2fashion.com/news/handicrafts-news/amazon-india-signs-mou-with-up-govt-to-promote-crafts–243960-newsdetails.htm

Brass, Marble & Wooden Handicrafts from artisans of Rajasthan

Lavanshi Arts — Mon, 30 Dec 2013 16:50:40 +0000

India is a land of diverse cultures. Its rich art and traditional culture are respected in and outside India. That’s why Indian handicrafts are much in demand.

Indian handicraft is sold both on a national and global scale. These handicrafts are bought to enhance the décor of homes. You can choose from an array of handicrafts which add a majestic touch to your space.

When it comes to making handicrafts, no place does it better than Jaipur! The intricate designs featured on Indian handicrafts made in Jaipur are a proof of the brilliant craftsmanship. One can see a reflection of mythological elements and traditional folklore hidden in these designs. These handicrafts are sold globally at jaw-dropping prices. The little handicraft items are very useful to make your house look appealing.

BONE HANDICRAFTS

10 Products

BRASS / METAL HANDICRAFTS

48 Products

MARBLE DUST HANDICRAFTS

31 Products

MARBLE HANDICRAFTS

35 Products

RESIN HANDICRAFTS

31 Products

SEMI PRECIOUS STONE HANDICRAFT

15 Products

WOODEN HANDICRAFTS

70 Products

UNESCO, Rajasthan govt join hands to promote state”s intangible cultural heritage

Lavanshi Arts — Mon, 16 Dec 2013 20:32:19 +0000

New Delhi/Jaipur, Sep 5 (PTI) UNESCO and the Rajasthan government joined hands on Thursday to promote music, art and craft forms, and other intangible cultural heritage of the state to spur socio-economic growth of several artist communities, officials said. The project, which will run for around three-and-a-half years, will be implemented in Jodhpur, Barmer, Jaisalmer and Bikaner districts, a UNESCO official said. “UNESCO India and the Rajasthan government”s tourism department today signed a partnership agreement to promote community-based responsible tourism based on the rich intangible cultural heritage of the state,” the official said. The project will focus on cultural heritage and traditions, such as pottery, weaving and other crafts, as well as music traditions, in order to create community-led and community-benefitting tourism opportunities, UNESCO said in a statement. “The project plans on developing 10 cultural hubs across the four districts, which will help promote diverse types of cultural heritage through hosting of events, performances, and sale of handicrafts. It will also build capacities of local communities to manage and promote their intangible heritage,” the statement said. A Memorandum of Understanding was signed between Eric Falt, Director, UNESCO Office in New Delhi and Rajasthan”s Minister of Tourism Vishvendra Singh in Jaipur at an event held at Paryatan Bhawan, the world body said in the statement. “This agreement represents a historic moment because it is the first time we are signing such a document with an international organisation. Most importantly, it will revive traditional cultural heritage and improve livelihoods,” the minister was quoted as saying in the UNESCO statement. Rajasthan, a top favourite among tourists, is home to three UNESCO World Heritage sites. The Walled city of Jaipur was inscribed on UNESCO”s World Heritage List in July. “India is second to none when it comes to intangible cultural heritage and Rajasthan undoubtedly constitutes its number one asset. We are very pleased to sign this agreement, which aims at promoting long standing Rajasthani traditions and adding new cultural destinations for tourists to visit,” Falt said. Another UNESCO official said, the project will be implemented by UNESCO with an NGO, Contact Base, and it aims to identify appropriate cultural heritage practices which are unique to the state. While tourism is an important source of revenue for Rajasthan, given its numerous palaces, forts, and museums, an average tourist usually stays in the state only for one to two days, UNESCO said in the statement. The Rajasthan project is based on a model successfully developed by UNESCO and Contact Base over the last six years in West Bengal, where it has “rejuvenated 22 different art forms, provided clear economic benefits to 15,000 artists and households and converted 18 marginalised villages into vibrant cultural destinations” in some of the districts, the official said. PTI KND NSD NSD News Source :- https://www.outlookindia.com/newsscroll/unesco-rajasthan-govt-join-hands-to-promote-states-intangible-cultural-heritage/1612480